Just Jewels is a chain of jewelry boutiques that pioneered the "by the gram" concept of selling gold and diamond jewelry in the Philippines. This pricing technique made famous by the stalls on New York's 47th Street involves the weighing of the jewelry item on an electronic weighing scale to determine its retail price. Just Jewels boasts of over 1,000 unique jewelry designs to suit an individual’s taste and style.

Just Jewels currently has branches in Ayala Center Cebu, Glorietta, Festival Supermall, SM City Baguio, SM City Cebu, SM Megamall, SM City Manila, SM Southmall, and SM Mall of Asia.

Go to Just Jewel's website